Art Director (Branding & Digital)

Job Duties:

• Provide visual & artistic direction and leadership, ensuring all visual elements align with the overall creative vision and brand identity.
• Collaborate with the strategy & creative teams to conceptualize and develop visual concepts for digital campaigns, websites, and other marketing materials.
• Lead and inspire a team of designers, providing guidance, feedback, and fostering a collaborative and innovative work environment.
• Collaborate closely with clients to understand their visual preferences, brand guidelines, and campaign goals.
• Manage multiple projects simultaneously, ensuring deadlines are met and resources are allocated efficiently.
• Provide guidance and mentorship to designers & photographers, fostering a collaborative and learning-oriented team environment.

Technical Skills:

• Proficiency in industry-standard graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Understanding of UI/UX design principles to enhance the user experience and visual appeal of digital assets and websites.
• Expertise in selecting and implementing effective typography to enhance readability and visual impact.
• Knowledge of responsive design principles to ensure visual consistency across various devices and screen sizes.
• Familiarity with digital advertising platforms and specifications for creating visually impactful ads.
• Knowledge in photography and image editing software.
• Proficiency in developing brand’s visual identity.
• Proficiency in creating designs for social media.
• Up to date with design trends.

Personal Skills:

• Ability to navigate and thrive in a fast-paced and dynamic digital marketing environment.
• Flexibility to adapt to changing client demands, industry trends, and project requirements in a dynamic digital marketing environment.
• Strong written and verbal communication skills to engage effectively with diverse online audiences.
• Possesses a forward-thinking and imaginative mindset to shape and execute creative strategies.
• Demonstrates strong leadership skills, inspiring and guiding a team of designers toward creative excellence.
• Clearly communicates artistic concepts, ideas, and strategies to both team members and clients.
• Exhibits a creative and innovative approach to problem-solving, overcoming challenges with resourcefulness.