Social Media Coverage Executive

Job Duties:

• Create engaging and relevant content for various social media platforms, including text, images, videos, and other multimedia elements on the go during events.
• Ensure that content is consistent with the brand’s voice and messaging.
• Monitor social media channels for mentions of the brand, products, or relevant industry topics and reposting them.
• Capture live and behind-the-scenes moments using mobile devices to create engaging and timely content.
• Utilize live streaming features on platforms like Instagram, Facebook, or Twitter to provide real-time coverage of events.
• Create compelling and visually appealing content using mobile devices, including photos, videos, and short-form content.
• Edit and enhance content on-the-go to maintain a consistent and polished brand image.
• Organize and participate in social media takeovers during events, allowing followers to experience the event through the eyes of the organization.
• Develop a content calendar for event coverage, ensuring a mix of pre-planned and spontaneous content to keep the audience engaged.
• Demonstrate proficiency in mobile photography and videography techniques to capture high-quality visuals.

Technical Skills:

• Experienced social media content creator who understands how to create content for Stories & Reels that increases engagement as well as visual narration/storytelling for events on social media.
• Proficient in mobile Photography & video content creation.
• Proficient in InShot, Mojo, and other mobile photography & video tools.
• Applies color correction for visual consistency and aesthetic appeal.
• Optimizes videos for digital platforms like YouTube, Facebook, TikTok, and Instagram.
• Integrates motion graphics and animations for visual enhancement.
• Understanding the importance of audio & sound in a video and knowledge of how to apply them.
• On top of digital & social video & audio trends.
• Basic filmmaking, mobile video editing, and copywriting knowledge is a must.
• On top of all social media trends.
• Well-informed about various industry influencers and key players.

Personal Skills:

• Ability to think creatively and come up with innovative ideas for engaging and visually appealing social media content.
• Efficiently manage time and prioritize tasks, especially when covering events with tight schedules and deadlines.
• Willingness and ability to adapt quickly to changes, trends, and unexpected developments, especially during live event coverage.
• Proficiency in using mobile devices, social media platforms, and various content creation apps. Stay updated on the latest features and tools.
• Clear and concise communication skills, both written and verbal, to interact with followers, event organizers, and team members.
• Pay close attention to details, ensuring accuracy and consistency in all social media content.
• Display genuine enthusiasm and passion for the brand, industry, and events being covered.