Senior Account Executive

Job Duties:

• Act as the primary liaison and cultivating strong relationships between the agency, clients and third party suppliers.
• Understand clients’ objectives, challenges, and digital marketing needs.
• Collaborate with internal teams (creative, content, digital) to develop and implement effective digital campaigns.
• Ensure campaigns, social media platforms and content alignment with clients’ brand and messaging guidelines as well as client deadlines.
• Oversee campaign execution, ensuring timely delivery and meeting key performance indicators (KPIs).
• Ability to consult and upsell agency services based on client needs.

Technical Skills:

• Proficient understanding of various digital marketing channels, including social media, content marketing, SEO, SEM, email marketing, and analytics.
• Familiarity with project management tools for planning, scheduling, and monitoring project progress.
• Knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads)
• Proficiency in presentation tools (e.g., Microsoft PowerPoint, Google Slides) for creating impactful client presentations.
• Proficiency in using reporting tools to generate client-facing reports and dashboards.
• Well informed about various industry influencers and key players

Personal Skills:

• Strong time management skills to meet deadlines and manage multiple projects simultaneously.
• Effective communication with team members, clients, and other stakeholders.
• Clear and concise communication to convey project requirements, timelines, and expectations.
• Ability to navigate and thrive in a fast-paced and dynamic digital marketing environment.
• Quick decision-making ability to resolve issues and keep projects on track.
• Ability to work collaboratively with cross-functional teams, including designers, developers, copywriters, and marketing specialists.
• Exceptional verbal and written communication skills to convey ideas, negotiate terms, and maintain effective client relationships
• A customer-centric mindset with the ability to understand and address client needs, ensuring client satisfaction and loyalty
• Flexibility to adapt to changing client demands, industry trends, and project requirements in a dynamic digital marketing environment.